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– 30 – Forensic Engineering Brand Launch Event, October 5, 2016


October 5, 2016   by Canadian Underwriter


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Forensic engineering firm Giffin Koerth unveiled a new brand identity through the introduction of a new name and logo on October 5 at a brand launch held at the Steam Whistle Brewery in Toronto. The new brand signifies growth and transformation and celebrates the firm’s 14-year history. Giffin Koerth will now be known as -30- Forensic Engineering. The new logo is a nod to the early days of newspapers, when reporters would submit their final news copy on typewritten pages where reporters would type DASH-THREE-ZERO-DASH, or “-30-”, at the bottom of the page, to signify to the typesetter that it was the end of the piece. It was a way of saying the facts were all there. Says Chris Giffin, president of -30- Forensic Engineering, “Through our steadfast commitment to being ‘the last word in forensic engineering,’ our new identity is a symbol of this promise.”