Economical Insurance provides $17,000 to raise awareness of prostate cancer in Atlantic Canada

HALIFAX, NS — During their lifetime, one in eight Canadian men will be diagnosed with prostate cancer, including an estimated 24,000 this year alone, according to Prostate Cancer Canada. In 2016, some 4,100 are estimated to die from the most commonly diagnosed cancer among Canadian men.

“We want to help men over 40 understand that their best chance of surviving prostate cancer is early detection,” said Karen Kaminska, Regional Vice-President, Sales and Distribution, Atlantic Canada for Economical Insurance, one of Canada’s leading providers of home, auto and business insurance. “We’re proud to sponsor the annual Wake Up Call Breakfast events in Saint John on September 29, Halifax on October 12, Moncton on October 26 and Cape Breton on November 2.”

“We are so grateful to Economical Insurance for stepping up to the plate again this year to help us stage these important events to get men talking about prostate cancer and the importance of early detection,” says Peter Mallette, Executive Director of Prostate Canada Cancer, Atlantic Region. “One in eight Canadian men will be diagnosed with prostate cancer in their lifetime, but sadly over 80 per cent of men are not aware of their chances of developing this disease.”

Since 2001, Wake Up Call Breakfast events across Canada have attracted more than 26,000 business professionals and raised more than $3 million to fund Prostate Cancer Canada’s research, education and survivorship initiatives.

About Prostate Cancer Canada

Prostate Cancer Canada is the leading national foundation dedicated to the prevention of the most common cancer in men through research, advocacy, education, support and awareness. As one of the largest investors in prostate cancer research in Canada, Prostate Cancer Canada is committed to continuous discovery in the areas of prevention, diagnosis, treatment, and support. For more information please visit prostatecancer.ca or follow us on Twitter @PCCAtlantic or Facebook at Prostate Cancer Canada.

About Economical Insurance

Founded in 1871, Economical is one of Canada’s leading property and casualty insurers, with $2.0 billion in premiums during 2015 and $5.4 billion in assets as at June 30, 2016. Based in Waterloo, this Canadian-owned and operated company services the insurance needs of more than one million customers across the country. Economical conducts business under the following brands: Economical Insurance, Economical, Western General, Economical Select, Perth Insurance, Sonnet, Economical Financial, and Family Insurance Solutions.

For further information, contact:

Ellen Townshend,
Corporate Development,
Prostate Cancer Canada Atlantic
(C) 902.448.7503
ellen.townshend@prostatecancer.ca

Doug Maybee, Manager,
Public and Media Relations,
Economical Insurance
(T) 519-570-8249
(C) 519-404-0989
doug.maybee@economical.com