IBC launches new corporate brand

Insurance Bureau of Canada (IBC) has rebranded itself.
The new logo prominently features a dark red maple leaf and identifies IBC as a national trade organization and as “Canada’s trusted voice in insurance,” a release says.
Within the maple leaf are three rays, intended to represent Canada’s private home, car and business insurers and IBC’s “lasting commitment to issues that matter both to the industry and to consumers,” the release adds.
“The transformation symbolizes IBC’s renewed commitment to focus on relationships with governments and key stakeholders, foster goodwill with consumers and position IBC with Canadians as the trusted voice of the property and casualty insurance industry,” it continues.
“We are very proud of our new look,” said Don Forgeron, IBC’s president and CEO. “IBC used its previous logo for more than 10 years. It served us well, but now it’s time for something new that better captures who we are and what we do.”
He added: “We’re confident that this strong new brand will resonate with Canadians and will stand as a symbol of our commitment to our members and the consumers they serve.”