Keyword
social media
Why you should use consumer advertising to recruit talent
December 4, 2023 by Jason ContantCanadian P&C insurance industry companies may want to consider leveraging existing consumer advertising tactics, including social media channels like TikTok, and apply them to recruitment efforts. It’s no secret the industry continues to face a ‘war for talent,’ particularly as…
Going down the rabbit hole of customer reviews
February 27, 2023 by David GambrillBefore asking customers for online reviews of their insurance purchases, brokers and insurers should give their clients 5 to 13 days to reflect on the experience and the product, a recent Harvard Business Review article suggests. “If they’re asked to…
Instagram and TikTok are new tools for engagement
September 8, 2021 Brooke SmithIn a world where many insurance brokerages offer the same products, trying to stand out can be a challenge. “One of the main things we’ve been trying to do more of — especially in the last year or so —…
How this broker is turning social media posts into sales
August 26, 2021 Canadian Underwriter StaffWhen it comes to their social media marketing, many brokers still forget the customer — which is why such efforts aren’t turning into sales, a digitally savvy broker says. “It’s one of the most common mistakes brokers make when posting…
Paid Why should we be social on social media?
May 17, 2021 CAA Insurance CompanyHaving a social media strategy is a proven approach that supports numerous business objectives such as growth, engagement, brand loyalty, SEO, and more. And with 25.35 million users in Canada, it makes sense that people’s buying decisions can be strongly…
Using pics in social media investigations? Here’s one thing you need to do…
May 6, 2021 by Greg MeckbachClaims professionals who rely on videos and photos obtained through social media investigations need to make sure that evidence can be backed up as authentic, Virtual Symposium B.C. speakers suggest. There are several reasons why a social media investigation is…
How social media can be a cyber attack vector
January 15, 2021 by Greg MeckbachCyber criminals are increasingly targeting workers through applications such as LinkedIn, WhatsApp, Facebook and Twitter, McAfee LLC warned in a report released Wednesday. Traditionally, cyber criminals have relied heavily on phishing as a way to target individual employees, McAfee chief…
Why insurers joined Facebook ad boycott
July 13, 2020 by Adam MalikCanadian insurers are taking part in a month-long campaign to halt advertising on Facebook and its companies to send a message to the social media giant about its practices in allowing hateful content and misinformation to be spread on its…
How speed has changed the game for risk managers
November 22, 2019 by Adam MalikIt doesn’t take long for comments that would be negatively received by the populace to go viral and that’s one of the newest challenges for risk managers and business leaders. Andrew Bent works in Washington, D.C., but it only took…
This social media risk lacks a mainstream insurance product
June 12, 2019 by Greg MeckbachWant to place insurance that covers a client whose revenue suddenly plummets because of a disinformation campaign? This might be easier said than done, but one commercial insurer with a Canadian branch is hoping to change this. Right now, there…
Time to socialize
May 4, 2019 Norah Black, Director, Marketing and Communications, Insurance Brokers Association of Ontario (IBAO)Drive business growth by engaging with your clients through social media
How you can scale your expertise through social media
January 25, 2019 by Jason ContantBrokers may not want to invest heavily in social media, but a lot of opportunity exists at little to no cost. “It’s always a question of how do you scale your expertise; by using social media, you can just reach…