DAILY NEWS Nov 5, 2012 2:07 PM - 0 comments

Most small businesses spending more time on social media: survey

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Two-thirds of small businesses surveyed reported they spend more time on social media, such as Facebook, Twitter and LinkedIn, they they did a year ago, but a third of executives in charge of the firms said they would rather focus their time on growing the business.

San Francisco-based Vertical Response Inc., whose services include social media marketing, announced last week the results of a survey it conducted online of 462 businesses, 93% of which have fewer than 100 employees.

Ninety per cent of respondents said they were active on Facebook, 70% were on Twitter, half were on LinkedIn, 32% were on Google+ and 29% were on Pinterest, Vertical Response stated in a press release.

Forty-three per cent said they spend six or more hours per week on social media activities for their business, 25% spend six to 10 hours per week while 18% spend 11 or more hours per week.

About 43% of respondents were CEOs, owners or proprietors.

About one-third of respondents said they post to Facebook at least once a day, while 55% said they have a blog. Of those who blog, 43% publish a blog post at least once a week and 45% spend one to three hours to create a post. Sixteen per cent spend more than three hours creating a post.

“Among respondents who are CEOs/owners/proprietors of their own companies, approximately one-third said they’d rather spend less time on social media, suggesting they’d preferred focusing their time on other activities to grow their business,” Vertical Response stated.

Vertical Response’s products include what it calls a social media dashboard, which is designed to allow users to post to Facebook, LinkedIn and Twitter at the same time.

The survey was conducted between Sept. 17 and Oct. 5.


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