An association representing 12 auto manufacturers is promoting “driver assist” technologies, such as lane departure and blind spot warnings, with the launch of a YouTube channel "concurrent with" the Los Angeles Auto Show.
"More than 90 percent of crashes involve driver error of some kind, so automakers created a range of driver assist systems that aid the driver for brief periods of time to help avoid an accident," Mitch Bainwol, president and CEO of the Alliance of Automobile Manufacturers, stated in a press release.
Washington, D.C.-based Auto Alliance has launched a YouTube channel with 19 playlists explaining various technologies designed to help prevent auto accidents, such as drowsy driver warning, backup collision prevention, backup and sideview camera, pedestrian detection, lane departure warning and blind spot monitoring.
The channel was launched Nov. 27, three days before the opening of the L.A. Auto Show, which runs until Dec. 9.
In a press release, the Auto Alliance stated 66% of consumers responding to an opinion poll said they are interested in getting one of those technologies when they next purchase a vehicle. The press release did not include the margin of error or methodology of the poll of 5,000 consumers.
Auto Alliance added that 44% of consumers favour driving alerts while 34% favour active systems that steer, slow down or brake the car automatically in emergencies.
The alliance's YouTube channel includes videos from manufacturers, including one on the 2012 GMC Terrain, which has what General Motors calls a "forward collision alert" camera. When you're following too closely, a display will include a red bar and if you are approaching a vehicle too rapidly, the display will flash and emit a series of high pitched beeps, according to the narrator of the video.
A Ford video describes adaptive headlamps, which automatically swivel to help light up curves, based on input from the steering wheel.
A Mercedez-Benz video describes what it calls "attention assist," which detects possible indicators of drowsiness and records steering movements and steering speed. In its video, Mercedes-Benz states that studies show drivers who are tired will keep making minor steering errors, which they correct immediately.
According to the Auto Alliance press release, other systems include adaptive cruise control, automatic braking, telematics control systems and parking assists.
In addition to GM, Ford and Mercedez-Benz, Auto Alliance includes BMW Group, Chrysler Group LLC, Jaguar Land Rover, Mazda, Mitsubishi Motors, Porsche, Toyota, Volkswagen and Volvo.