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BrokerLink adds three Alberta locations


February 4, 2019   by Greg Meckbach


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Another Edmonton-based brokerage has joined Intact Financial Corp.’s BrokerLink unit.

Bridge Financial Insurance Ltd. joined BrokerLink effective Feb. 1.

The announcement comes less than a month after Challenge Insurance, also of Edmonton, joined BrokerLink.

“By joining BrokerLink, we know our customers will be treated well and have the right options to meet their needs and our employees will benefit from all that BrokerLink has to offer,” Bridge Financial president Doug Rae stated in a release.

Established in 2012, Bridge places a variety of personal and commercial insurance products. It also has offices in Bonnyville and Cold Lake. BrokerLink did not release the terms of the deal.

“The two principals of Bridge will take a consultancy role to ensure the smooth transition to BrokerLink,” the company said.

BrokerLink announced the Challenge acquisition Jan. 7. Challenge’s offerings include auto, home, travel, life and commercial. Its target markets include oil and gas, retailers, contractors and manufacturers.

Also on Jan. 7, BrokerLink announced Toronto Insurance and Financial Group (TIFG) Inc. is joining BrokerLink. TIFG places private passenger auto, home, commercial auto, commercial property, life and travel.

BrokerLink has more than 135 offices in Canada.