September 4, 2012
According to a new survey conducted for the Desjardins Group, Canadian consumers know little about insurance products.
The SOM survey, which polled nearly 3,000 Canadians, also found that consumer habits, with respect to managing personal finances, have scarcely changed since last year.
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To find out what respondents know about insurance coverage, eight questions were added to this year’s Desjardins Personal Finance Index survey on managing personal finances. Their answers indicate a widespread lack of knowledge of insurance products and certain shortcomings in their financial habits.
The main findings of the SOM survey are as follows
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The survey was conducted between June 6 and 19, 2012, among 3,000 adult Internet users across Canada (1,500 in Quebec, 750 in Ontario and 750 in the other provinces). The margin of error at a confidence level of 95% is 2.9% in Quebec and 3.1% in the rest of the country.
This story was originally published by Canadian Insurance Top Broker.