Canadian Underwriter

Data: Not what it used to be


April 26, 2017   by Compiled by Gloria Cilliers


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Harnessing client data can be useful. But, understanding your clients’ concerns about their personal data is key to establishing and maintaining trust, we learn from a KPMG survey of Canadian consumers…

58%

of consumers are concerned with how companies handle and use their personal information.

85%

of Canadian consumers who are not comfortable with smartphone and tablet apps using their personal data.

75%

of consumers feel online ad targeting is “creepy”.

60%

The percentage of people worried that organizations lack secure systems that adequately protect their personal data from hackers.

54%

of consumers decided not to purchase online due to privacy concerns.

30%

The percentage of Canadian CEOs who plan to invest in cybersecurity.

13%

The percentage of Canadian CEOs who feel confident that they are fully prepared for a cyberattack.

Sources: KPMG Crossing the line: Staying on the right side of consumer privacy, February 2017; Canadian CEO Outlook 2016

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Copyright © 2017 Transcontinental Media G.P. This article first appeared in the April 2017 edition of Canadian Insurance Top Broker magazine

This story was originally published by Canadian Insurance Top Broker.