December 11, 2017 by Staff
Gore Mutual has launched a Digital Sales API that allows brokers to quote, bind and issue Gore products directly from their own website or mobile app.
“We’ve taken our existing portfolio of competitive personal and small business insurance products and we’re reinventing the sales process for e-commerce distribution,” Sachin Rustagi, director of digital at Gore Mutual, said in a statement. “Most APIs just enable quoting, but we’ve gone a few steps further by redesigning our underwriting questions, coverages and pricing for full online transactions.”
The insurer plans to roll out at least 10 new API-based products over the course of the next year.
Gore has also announced the creation of an annual Initiation Fund, which will allow brokers to “to test new workflow processes and e-commerce opportunities.” The fund will be accessible to brokers through the API or through BrokerLift, the insurer’s e-commerce partner.
“Next year we’ll continue investing to stay ahead in a fast-moving digital market,” said Paul Jackson, Gore’s vice-president of sales, marketing and distribution. “We’re opening a Digital Lab with a focus on automation, and we’ll partner with a start-up incubator to accelerate the digitization of our business.”
This story was originally published by Canadian Insurance Top Broker.