Canadian Underwriter

Where are your customers?


July 18, 2018   by Compiled by Greg Dalgetty


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If you’re planning an online marketing push, then boy, have we got a deal for you. We’ve pinpointed the top five social media sites, so you can get the most bang for your buck when targeting new clients.

The internet is kind of like the universe—vast and continually expanding, and difficult to navigate if you don’t know where you’re going. The nearest star is light years away—and your newest online customer can seem just as distant.

We all know that social media is rife with prospects. According to Pollara, 91% of Canadians use at least one social media network. But there are so many social media sites to keep track of, it can be hard to decide which ones to target if you’re trying to find new clients.

Well, fret not, dear broker. We’ve compiled the top five social media networks in Canada, based on the percentage of Canadians who use them. Now, go forth—and live long—and prosper.

Popular social media sites

Source: Pollara

This story was originally published by Canadian Insurance Top Broker.