White paper examines how insurers can adapt to millennials

A new white paper from Cake & Arrow looks at how insurers can better address the needs of millennials.

“For too long, millennials have been treated as a niche within the insurance industry and the products that are designed for them are often based on misguided assumptions about millennials rather than actual data,” Cake & Arrow founder and CEO Josh Levine said in a news release.

Insurance & Millennials: A Coming of Age examines the mindset, values and behaviours of millennials, offering insights on how insurers can address the unique risks faced by the generation.

“Our research challenges many of the stereotypes and labels given to millennials, providing the insurance industry with a jumping off point as they seek to better understand millennials and design insurance products that resonate,” Levine said.

Cake & Arrow surveyed more than 300 millennials born between the years 1981 and 1996 for the report.

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This story was originally published by Canadian Insurance Top Broker.