Canadian Underwriter


IBAO: SWOT to the Rescue – Proactive Planning for Insurance Brokers

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August 31, 2017

Are you aware of the strengths, weaknesses, opportunities and threats facing your brokerage? A SWOT analysis is an essential planning tool that provides key insights into your business. In a constantly changing environment, staying on top of your business’s strengths and weaknesses allows you to respond proactively to threats and capitalize on opportunities. Discover how to use this diagnostic tool to identify areas for improvement within your brokerage.


  • Identify the important factors linked to success or failure
  • Add structure to decision making processes
  • Conduct an internal SWOT analysis with front line staff

Accreditation: 2 Technical Hours

Time: 09:30–11:45AM

Contact Tracey for questions – 416.488.7422 x118.

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