May 14, 2021 by Integra
BARRIE, ON, MAY 14, 2021/insPRESS/ – Integra is proud and excited to announce that Claire D’Alesio has joined our Ontario and Atlantic Canada team as our Senior Manager of Operations and Client Service.
Claire brings her 12 years of IME industry experience throughout Ontario, Alberta, and British Columbia to this role at Integra.
Claire has previously provided intake, documents, reports and accounting support to a variety of different medical assessment providers in multiple jurisdictions. She is also experienced with HCAI.
Claire is well-versed in our client-centric approach, having previously managed relationships with insurers, law firms, employers, and healthcare professionals. Claire has managed teams of varying sizes, covering all departments, and shares our holistic approach to health, compassion, and integrity, which are well aligned with The Integra Way.
Claire holds a B.A. in English from McMaster University as well as a post-graduate Human Resources Management Certificate through Mohawk College.
Professionally, Claire has a passion for coaching, team building, problem-solving and providing excellent customer service. Personally, she is an avid yogi and certified yoga instructor who loves meditating, going for long walks, and enjoying the little things in each day.
Claire, along with Integra Managing Director Angie Arkwell, look forward to guiding, advising and supporting you though your independent medical evaluation services.
May 13, 2021 by On Side Restoration Services Ltd.
QUEBEC CITY, QC, MAY 13, 2021/insPRESS/ – On Side Restoration Ltd. (“On Side Restoration”, “On Side” or the “Company”) is pleased to announce the appointment of Melissa Verreault as the new Branch Manager in Quebec City, Quebec.
Prior to becoming an integral part of On Side’s Quebec branch, Melissa worked at Soluxe, a Quebec City-based restoration and construction company as a Project Manager. After six months of hard work and dedication, Melissa was promoted to Operations Manager, setting her up for success when On Side purchased Soluxe in 2019. She continued in her role as Director of Operations under On Side for 12 months before becoming the new Quebec Branch Manager, this past November.
“I absolutely love working closely with insurance companies and knowing that I have the ability to make a defining impact on the construction industry,” Melissa shared. “Leading a team and overseeing multiple moving parts of a project are integral parts of my daily life, and I look forward to helping the Quebec branch grow and succeed.”
Melissa brings an extensive skillset to her role, thanks to being born and raised in the construction industry. Her father is a plaster and painter contractor, and she remembers working with him and learning the ropes from a very young age. During her university years Melissa earned her general contractor’s license to open her own business, which she did successfully after graduating. Since then, she has become a structured and sound leader with a unique vision for the Quebec branch.
Emmanuel Robitaille, Regional Vice President, Québec shared, “Melissa has a deep knowledge of our processes, our field and is a seasoned manager within the construction sector. She’s someone who we’ll see evolve a lot over the next few years within our organization, especially given the pace of growth we’re experiencing within the Quebec marketplace.”
Former Soluxe Restoration owner and manager who oversaw her progress, Manuel Martineau, now National Director, Integration at On Side stated, “Mel is performance driven and a real soldier who supports the company in the various challenges that are presented to us. Not only is she contributing as a strong branch manager in Quebec City but she’s also supporting several regional initiatives as well. She works tirelessly and is always in for a new project, delivering quality and efficiency every time. Melissa is truly one the best that I have ever had the chance to work with.”
In addition to her dedication towards training new employees, Melissa has plans to improve customer service and experience, and revenue growth, all of which require frequent employee recognition, commitment, respect and hard work. As a high-performing, results-oriented individual, Melissa aims to manage her team as she would her own company. She describes her Quebec team as “resilient, competent and happy” and is committed to building and maintaining an environment where everyone will thrive.
Melissa holds a bachelor’s degree in Consumer Sciences, a master’s degree in Agro-Economics and Consumer Affairs, and a General Contractor’s License. Melissa holds her asbestos certification with Gesfor and has earned her WRT and FSRT certifications.
About On Side Restoration
On Side Restoration is the nation’s leading Canadian-owned restoration company with 40 branches from Victoria, BC to St. John’s, Newfoundland. For the past 40 years the company has been restoring damaged homes and businesses 24 hours a day, 365 days a year. Proprietary internal systems include eClaim, a transparent web-based file management software program, and On Side LiVE, their 24 hour customizable emergency call centre. Experienced and certified crew operate On Side Restoration’s extensive fleet of emergency response vehicles and leverage their 13,000+ pieces of specialty equipment. On Side Restoration is a subsidiary of Intact Financial Corporation (TSX: IFC).
National Manager, Marketing & Communications
May 13, 2021 by Ecclesiastical Insurance
TORONTO, ON, MAY 13, 2021/insPRESS/ – We know that planning for the future of a strong, vibrant community requires knowledge of the past and an understanding of what we value in the present. Existing buildings, structures and landscapes often define a community’s unique identity, give it a distinctive character and a sense of place. To help guide change, it is important to identify and protect the places in the community that have cultural heritage value.
While many heritage buildings in Canada continue to serve their communities as originally intended – for example, government buildings, churches, museums – many others have been repurposed. Today, a great number of heritage buildings have been transformed as schools, art galleries, theatres, hotels, shops, and other commercial ventures.
Ecclesiastical’s risk control team has produced a new risk bulletin – Insuring Heritage Buildings in Canada. This bulletin will answer some commonly asked questions about insurance and heritage buildings.
For more information on this, and to see other bulletins, go to ecclesiastical.ca
Ecclesiastical Insurance office plc is a specialist commercial insurance company. We are deeply committed to protecting the needs of organizations that enrich the lives of others; to preserving Canada’s distinct communities, cultures and history; and to supporting initiatives that help improve the lives of people in need.
Sally Turney, Communications Executive, Ecclesiastical Insurance Office plc
May 13, 2021 by First General
WINNIPEG, MB, MAY 13, 2021/insPRESS/ – “First General is thrilled to welcome the new owners in Winnipeg. Jim Simpson, Rick Painter, Kristi Ducharme and Mike Dodds come with extensive background, expertise and experience in the restoration field. Congratulations to you all!” Frank Mirabelli, CEO.
Jim Simpson has been in the Restoration Industry since 1988 with his first company established in the United States, then moving back to Canada to continue Restoration in 1992. For the next 12 years, he gained experience as a Project Manager dealing almost exclusively with Insurance claims. He ventured out on his own again in 2009 establishing 204 Property Restoration which he ran successfully for 10 years. With 204 Property Restoration growing rapidly, Jim took on partners to grow with the company. Shortly after retiring from 204 Property Restoration, Jim partnered with Kristi Ducharme to start Diona Property Restoration in 2019. Jim will be an integral part of First General – Winnipeg’s growth as President and Project Manager.
Rick Painter has been in the restoration industry since 2000, beginning his career as a Project Manager for First General Services. In 2008, Rick decided to open his own restoration company which he ran successfully for 11 years. The list of his IICRC certifications is long and includes: Master Fire and Smoke Restorer, Water Damage Restoration, Applied Microbial Remediation, Odour Control just to name a few. We are happy to have Rick join our First General – Winnipeg team as the General Manager and Project Manager.
After completing her Masters’ Certificate in Project Management at the University of Winnipeg, Kristi Ducharme started out in the industry as a Project Coordinator for 5 years. She worked toward her PMP designation which she acquired in 2013. Returning to the Insurance industry as an Estimate Reviewer for Wawanesa, she helped to establish preliminary Guidelines and trained Adjusters on Xactimate and Xactanalysis. She switched back Contractor side in 2018 as a Compliance Manger. Shortly thereafter, the partnership with Jim Simpson was established, together they incorporated Diona Property Restoration. Kristi will be joining the First General – Winnipeg as the Compliance Manager.
Mike Dodds has been in the Insurance Restoration industry for 19 years, beginning his career with fieldwork and gaining the expertise that makes him one of our most valued Project Managers. As Manager of our Emergency Department, his vast knowledge and experience is a true asset to First General – Winnipeg. Mike is trained in Water, Fire, Odour, Trauma Scene and Infectious Control Clean up through IICRC and is committed to providing excellent customer service.
Should you require additional information, please contact Angela Veri, EVP of Strategic Partnerships at firstname.lastname@example.org.
May 12, 2021 by Property and Casualty Insurance Compensation Corporation
TORONTO, ON, MAY 12, 2021/insPRESS/ — The Property and Casualty Insurance Compensation Corporation (PACICC) has released the latest study in its ongoing Why Insurers Fail research series ‒ an update to the Property and Casualty (P&C) Insurance Industry Model ‒ entitled, “How Big is Too Big? The Tipping Point for Systemic Failure.”
The study, authored by PACICC Chief Economist Grant Kelly, examines the threshold above which some form of catastrophic, tail-risk event (e.g. earthquake, grid failure, asteroid strike) would trigger the systemic collapse of Canada’s P&C insurance industry. Using information about the state of the industry in 2019, the report establishes, as accurately as possible, the ‘tipping point’ for systemic failure of the industry.
Alister Campbell, PACICC President and CEO notes the importance of this new study. “Our research makes clear that while the Canadian P&C industry is well-capitalized and prudently reinsured, there remains a definable limit to the capacity of Canada’s private insurance system. The COVID-19 pandemic has powerfully illustrated the merits of having an “in-case-of-emergency-break-glass” plan developed, in advance, for worst-case scenarios. This important research finding amplifies the urgent need for a federal backstop mechanism to protect Canadians from the impact of a particularly severe tail-risk event.”
Says Grant Kelly, “Our modelling shows that Canada’s P&C insurers can readily respond to a large disaster resulting in insurance claims up to $30 billion, with no expected impact on the solvency of well-run, healthy insurance companies. This level of preparedness is seven-times larger than any catastrophe ever experienced in Canada, and likely greater than any other country around the world.” However, the author cautions about the danger beyond this point. “From $30 up to $35 billion of insured losses, we would likely see multiple insurers fail and, if claims exceeded $35 billion ‒ we would reach the ‘tipping point’ and massive losses would completely overwhelm the capacity of the industry to respond.”
Campbell notes, “PACICC was not designed to protect insurance consumers from this magnitude of risk. At this level of catastrophe, the Canadian economy could be permanently damaged.” He adds that “new research from Natural Resources Canada and the Institute for Catastrophic Loss Reduction shows that this danger threshold is closer than we would like. It is time for government action to put a backstop mechanism in place.”
Copies of all Why Insurers Fail studies are available on the PACICC website (pacicc.ca).
* * * * *
PACICC is the industry-funded, non-profit resolution authority for Canada’s Property and Casualty (P&C) insurance industry. PACICC’s mission is to protect eligible policyholders from undue financial loss in the event that a Member Insurer becomes insolvent. The Corporation works to minimize the costs of insurer insolvencies and seeks to maintain a high level of consumer and business confidence in Canada’s P&C insurance industry through the financial protection it provides to policyholders.
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May 11, 2021 by Ecclesiastical Insurance
TORONTO, ON, MAY 11, 2021/insPRESS/ – We are delighted to announce that following a comprehensive recruitment process, Colin Robertson has been appointed Chief Underwriting Officer & Vice President, Risk Control, effective Monday May 3rd. Reporting to David Huebel, President, Ecclesiastical, Colin will provide national underwriting leadership and direction that will underpin our profitable growth strategy and help to position us for the future.
Colin joined Ecclesiastical Canada in 2008 from our UK office, as Regional Manager, Central Region and Risk Control Manager for Canada, and has held progressively senior positions, including ‘acting CUO’ which he has held, in addition to his other duties, for the last twelve months. Colin has over 35 years of experience in the Property and Casualty industry including 20 years with Ecclesiastical and has an in-depth understanding of our market segments.
“Colin’s breadth of expertise and knowledge of the industry, our products and services make him the ideal candidate for this role,” said David Huebel. “Keeping our underwriting and risk control functions closely aligned makes sense for our business, as we continue to offer a truly integrated approach to our customers and brokers.”
Ecclesiastical Insurance office plc is a specialist commercial insurance company. We are deeply committed to protecting the needs of organizations that enrich the lives of others; to preserving Canada’s distinct communities, cultures and history; and to supporting initiatives that help improve the lives of people in need. Visit www.ecclesiastical.ca for more information.
Sally Turney, Communications Executive, Ecclesiastical Insurance Office plc
May 11, 2021 by Billyard Insurance Group
WELLAND, ON, MAY 11, 2021/insPRESS/ – Billyard Insurance Group (BIG) has officially launched their first national branch location in Alberta, making their mark on Western Canada. With over 48 established branches already serving diverse communities across Ontario, creating a nationalized presence was only a matter of time for the company whose vision is to “think BIG.”
Originally founded in 1998, the locally owned, independent insurance brokerage started off serving residents in the Niagara Region. With president Stephen Billyard and vice-president Cody Douma spearheading the company vision in recent years, BIG saw remarkable and exponential growth, making national expansion a very attainable goal on the company’s horizon. “National expansion was the next obvious growth opportunity for us. Our business model provides the support and structure we needed to expand the business on a national scale,” Stephen Billyard explained.
It was with great intentionality, visionary leadership, and a strategic business approach that BIG has been propelled into this new national development. As he reflected on some of their strategies, Billyard said, “We focused on bringing in talented team members for key management positions, creating technology solutions that satisfied the needs of rapidly growing brokerage, and building operational infrastructure that supports growth.”
BIG has indeed earned its reputation as the home for Canada’s most talented brokers, enhancing the process of attracting top talent as they develop. Billyard emphasized, “We found that brokers and agents all across the country are looking for the type of entrepreneurial opportunity that BIG provides. Here they are able to take their careers to the next level and leverage their skills to be more profitable and effective in the industry.” Once Billyard and Douma identified key partnerships with like-minded entrepreneurial candidates, the next step in their success quickly followed.
When they proposed their plan to go national, the company received incredible support from their partners and markets. “We were amazed at the overwhelming appetite from our markets for growth as we increase our presence as a national brokerage,” Cody Douma, the company’s vice president exclaimed.
With 2020 causing a significant pivot to remote work in the industry, Billyard Insurance Group found themselves perfectly positioned for their upcoming developments into other Canadian provinces. Cody Douma shared that, “Where there was a push to meet with potential partners across the country, COVID actually accelerated our ability to meet with and select the best candidates through virtual means.” With their current focus on investing in infrastructure and technology, BIG was well-equipped to navigate and accommodate the changes that came with a rapid rate of growth.
Stephen Billyard, Cody Douma and the whole BIG team are thrilled by the support they have received, “We are encouraged by the excitement of so many talented brokers across the country on the BIG platform. Our vision for BIG is to be a leading national brokerage with communities across Canada.”
This expansion into Alberta is just the beginning for Billyard Insurance Group. They continue to look for ideal partnerships in Western Canada and welcome interested candidates to reach out. If you have an entrepreneurial spirit, a passion for insurance, and a mindset to think BIG, contact them to learn more.
Billyard Insurance Group Inc.
905-346-2190 ext. 826
May 11, 2021 by Haag Canada
Registrants are eligible for a 20 per cent discount before May 31
TORONTO, ON, MAY 11, 2021/insPRESS/ – Haag Canada, a multi-disciplinary forensic engineering consulting firm specializing in large, complex loss, today announced the Canadian roll-out of the Haag Certified Reviewer – Residential (HCR-R) program.
HCR-R is the first Haag Global damage assessment certification requiring no prerequisite experience or knowledge of construction claims – anyone is eligible to register. This program is perfect for inside desk adjusters, estimators and underwriters who are tasked with reviewing inspection notes and photographs. The training is also applicable to field inspectors seeking to learn more about construction and damage.
The on-demand Haag Certified Reviewer Program provides students with four levels of training:
HCR-R Level I and Level II are now available. Level III and Level IV will be offered in the near months.
The Haag Certified Reviewer – Residential curriculum includes:
Residential HCR-R Level I (approx. 12 hours)
Residential HCR-R Level II (approx. 17 hours)
“Haag Certifications have long been widely respected in the Canadian insurance industry,” said Patrick Foisey, Sr. Building Envelope Expert & Damage Appraiser, Haag Canada. “Our widely recognized training and certifications are designed to enhance skills and advance careers. This course is unique as it offers the property adjuster tools that help adjusters enhance their capabilities with respect to interior and exterior damage assessment.”
The Haag Global Education division draws on over 97 years of forensic damage assessment experience and a wealth of findings provided by its accredited Research & Testing division to create premier training courses, books and tools. By fusing a rich history of data with modern research capabilities, Haag Global is able to offer unparalleled damage assessment training and trustworthy products to support experts in the field.
Register now at haagcertifiedreviewer.com/Canada and use code SQRY874 to receive 20 per cent off each level of certification until May 31.
To review a brochure containing 2021 Haag Education programming visit haagcanada.ca/Education.
About Haag Canada
Haag Canada is a leading forensic engineering firm that determines cause, quantum, and mitigation actions of large, complex loss. Its team of experts are an independent resource providing clients with unbiased reporting to facilitate the accurate determination of liability. The firm prides itself on maintaining impartiality throughout all stages of proceedings – litigation, arbitration, conflict resolution and/or court process – and communicating findings with complete clarity and authority. Haag Canada is a subsidiary of Haag Global, Inc., an employee-owned, multi-faceted forensic engineering and consulting company with a 97+ year history of engineering and consulting excellence. Follow Haag Canada on LinkedIn.
For further information or to schedule an interview:
May 10, 2021 by Billyard Insurance Group
WELLAND, ON, MAY 10, 2021/insPRESS/ – Billyard Insurance Group is gearing up to make great advancements with the introduction of their Business Development department. The newly established team is comprised of Director of Business Development, Jennifer Smith as well as Broker Relationship Manager, Lindsay Fennessy. Together these experienced professionals will be responsible for ensuring profitable and sustainable growth by identifying key partnerships across Canada and managing relationships with existing brokers and markets.
It is an immense privilege for Billyard Insurance Group to see Jennifer Smith step into the role of Director of Business Development. With eight years of industry experience, Jennifer’s career has been established with insurance carriers, first in underwriting, then in training and development, and most recently in business development. Her expertise brings a rare level of insight that will inform BIG’s strategic decisions as they advance in the industry.
“Jennifer is uniquely qualified for this position given her experience in business development with Economical, Travelers, and other key partners. Her experience with insurance carriers will be invaluable as she develops strategies for sustainable growth. Her background positions her well with insight to manage relationships with our insurance partners,” company president Stephen Billyard remarked.
Throughout her time working for key industry partners, Jennifer was often a touchpoint for BIG’s leadership team. Having had the opportunity to work with them firsthand, she noted that she was always very impressed with the people and company culture. “They think outside the box and are always looking for growth opportunities, not only for the brokerage but also for the people who work there,” she emphasized.
She is greatly excited to be a part of the company’s national growth, “I enjoy a challenge and often find great growth opportunities come from them,” she shared. Both President Stephen Billyard and Jennifer Smith view her role as pivotal in the brokerage’s national presence. She explained, “[My team] will be the point people for our new Managing Partners across Canada while also working hand in hand with existing brokers as they continue to grow.”
Introducing Lindsay Fennessy, Broker Relationship Manager
As one of their longest standing employees, Billyard Insurance Group was thrilled to add Lindsay Fennessy’s expertise to the Business Development Team as the Broker Relationship Manager. Throughout her six years with BIG, she rose through the ranks from underwriting to service and sales in personal lines, commercial lines, and life insurance. For Stephen Billyard, Lindsay’s genuine way of building and maintaining relationships with clients and her knowledge of BIG’s processes made her the perfect candidate for the position. He affirmed, “her years of front-line experience will prove useful when she’s dealing with brokers in their needs and opportunities for growth.”
As the Broker Relationship Manager, Lindsay will be the first point of contact for BIG’s brokers and Managing Partners, offering the support and tools they need to succeed. “I’ve experienced firsthand the challenges and opportunities that our brokers encounter; especially with our ever-evolving technology and processes,” Lindsay commented.
“In a time of dramatic company growth, one of BIG’s standing values is to maintain dynamic relationships with our brokers and Managing Partners,” Stephen continued, “[Lindsay’s] role is critical in managing growth. We don’t want to lose the personal connection with our partners that have made this company successful.” This approach is one that Lindsay greatly appreciates about the company culture, “the growth and tremendous success haven’t changed the humble roots of BIG Welland.”
As she assumes the role, one of Lindsay’s primary goals is to, “help our branch offices succeed by identifying and correcting areas of concern and by creating an environment that enables their growth.” In the near future, she also hopes to celebrate their milestones and accomplishments in person.
As Billyard Insurance Group welcomes Jennifer Smith and Lindsay Fennessy, Stephen Billyard acknowledges how decisive this moment is in their company history, “As we undertake national expansion and continue to grow within Ontario, launching a key department and bringing on experienced executives like Jennifer and Lindsay will help us achieve our goal of becoming one of the most prominent insurance brokerages in Canada.”
About the Billyard Insurance Group
The Billyard Insurance Group is an independent and award-winning Canadian insurance brokerage. Their holistic approach to insurance ensures their clients receive the best coverage for home insurance, auto insurance, commercial insurance, travel insurance, pet insurance, life insurance and financial planning services. In recent years, BIG has witnessed exponential growth with President Stephen Billyard and his team paving the way for growth and innovation. What started as a local, family-run brokerage in Welland, Ontario has now expanded to 48 branches in key cities of Ontario and Alberta. Their growth strategy is fueled by a vision to acquire top talent by providing industry-leading training, technology, and broker support.
Billyard Insurance Group Inc.
905-346-2190 ext. 826
May 7, 2021 by CEP
EDMONTON, AB, MAY 7, 2021/insPRESS/ – CEP Forensic is proud to announce the P.Eng. designation of four forensic experts in its Alberta offices.
Claudia Blandford, M.E.Sc., P.Eng., has worked in the Calgary office since 2017, specializing in property and biomechanical claims. She has been at CEP for over 4 years, and in that time, she has tackled over 300 files throughout Western Canada. Her background in biomechanics allows her to aid her clients by answering questions related to injuries sustained in an incident. Claudia also evaluates failures related to water losses and other mechanical questions, as well as completing fire investigations. Her broad education and experience makes her an invaluable resource in the Calgary office.
Brandon Cathcart, P.Eng., specializes in both collision and property claims. He has lent his expertise to over 250 projects for CEP since starting with the company in 2017. He has worked on a variety of files for clients, ranging from multi-vehicle collisions, pedestrian and low speed impacts to mechanical systems and water losses. Brandon’s flexibility and diversity of experience allow him to field many types of claims, providing expertise across multiple practice areas.
John McEvoy, P.Eng., has been with CEP since 2018, working out of the Edmonton office. He specializes in motor vehicle collisions, and has been involved in over 150 projects to date. With experience in heavy machinery engine failures, as well as ATVs, snowmobiles, and passenger vehicles, John handles a variety of collision, low speed impact and vehicle mechanical claims. His experience with engine failures as well as the dynamics of collisions make John an asset to CEP’s Alberta team.
Denis Guriev, P.Eng., came to CEP’s Calgary office in 2020, bringing a variety of experience in wood, steel, concrete structures, foundations and building envelopes. As part of CEP’s civil/structural group, Denis is often required to assess a variety of claims related to structural losses including fire damage, vehicle impacts, and water related structural issues. His attention to detail and quality of work make him an integral part of the structural team.
Rebecca Moss, Engineering Manager – Western Canada, explains, “CEP has a focus on developing our engineers; we believe their enthusiasm and thirst for knowledge is key to the success of the company. Mentoring young engineers ensures that valuable experience is shared, and new perspectives are gained. The hard work that goes into attaining this designation should be celebrated, and CEP is very proud of all their efforts.”
CEP Forensic represents over 40 years of experience, more than 100 employees and over 60,000 investigations completed to date. It’s also a team devoted to providing our clients with the clearest possible picture of the nebulous circumstances that surround a loss. From one end of Canada to the other, we’re determined to help our customers solve their technical challenges with discipline and professionalism, while remaining accessible and flexible.
Get to know us at cep-experts.ca
May 7, 2021 by TruShield Insurance
TORONTO, ON, MAY 7, 2021/insPRESS/ – Business insurance can be the last thing that small business owners want to think about. Historically, it has been a long and tedious process that is neither valuable nor enjoyable. As a result, some busy business owners have put it off and focused on other aspects of their business instead.
That can be dangerous because they need it.
TruShield Insurance and leading Canadian market research firm Leger recently surveyed small and medium-sized businesses on their perception of business risk and current insurance solutions. Only 57% said they had commercial general liability insurance, and only 8% had cyber risk insurance – despite the heightened risk landscape we’ve seen in the last year with the pandemic.
“We wanted to build a simple and accessible way for business owners to get the insurance they need and get back to running and building their business,” says Ilda Dinis, SVP, Customer Experience and Innovation. “Whether it’s with us or someone else, we’re committed to educating small business owners on the risks of running their businesses and encouraging them to get the right protection.”
As Canada’s first digital direct-to-consumer small business insurance provider, business owners can quickly get an insurance quote and buy online with TruShield in four easy steps and in under five minutes. The campaign, created by Toronto agency Church+State, launches today with a series of online spots and display ads that poke fun at business owners’ typical reaction to business insurance.
“Most small businesses have a reaction to a mere mention of business insurance,” says Church+State’s chief creative officer, Ron Tite. “We had fun exploring that. The spots add some personality to a category that’s not known for it. We just wanted the spots to live up to the great product and process that TruShield has developed.”
TruShield knows that not all small businesses can actually get back to business because of lockdowns and limitations surrounding pandemic protocols.
“We’re seeing that Canadian small businesses are either busier than ever or they’re struggling to survive,” says Craig Hopkinson, VP, TruShield Insurance. “We need to help those who are busy with fast and efficient insurance, but we also wanted to help those businesses who need it with meaningful support at this critical time.”
TruShield and its parent company, Northbridge Financial Corporation, have distributed $3 million in relief grants to assist those who have been directly impacted by the pandemic. The grant program provides support for small business to help cover COVID-19 related expenses incurred since the start of the pandemic.
The new campaign will run beginning this month.
With expertise in content, advertising, and all the fuzzy space in between, Church+State works with leading clients like AB World Foods, Centennial College, DoorDash, MediaSmarts, Scouts Canada, SickKids Foundation, TruShield Insurance, Walmart Canada, and others. Visit us online at ChurchState.com to learn more
Robin Whalen, President & CEO
About TruShield Insurance
TruShield Insurance is a proud supporter of Canada’s small business community. We are 100% Canadian and owned by Fairfax Financial Holdings Limited. We focus on serving Canadian small business owners, entrepreneurs and startups. We provide affordable, flexible, and tailored insurance solutions for small businesses. Visit us online at trushieldinsurance.ca to learn more
Emily McCauley, TruShield Insurance, email@example.com
May 7, 2021 by Envista Forensics
TORONTO, ON, MAY 7, 2021/insPRESS/ – The AEIC will again be hosting this year’s conference virtually!
As always, we are looking to fill our speaker lineup with exceptional and interesting topics where engineering and insurance intersect. Innovation is our theme this year and we are looking for topics that explore the ‘future of insurance’ and ‘where technology is shaping our industry’s trends’.
The AEIC committee is looking to you for exciting submissions. If you have a topic that you or someone in your network would like to put forward, please submit your session proposal electronically by Friday, May 28, 2021 to: firstname.lastname@example.org. This will allow for careful consideration during our Conference Planning Meeting in June.
When submitting your proposal, please consider the particular needs of our industry and offer a session that attracts a wide audience and covers many areas of insurance. Please visit our conference page to view past presentations: cbmua.org/conference
Please include the following elements in your submission in order to be considered:
Attendees often benefit from service providers and insurance company claim professionals co-presenting many of our sessions. Please note that presenters will receive a complimentary guest registration to the Conference in addition to their own attendance.
Thank you for your interest, and we look forward to receiving lots of great proposals. If you would like to discuss your ideas or any aspect of the selection process, please feel to email us at: email@example.com
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