Canadian Underwriter

DAS Canada remains a Full Partner of the IBAC Broker Identity Program for 2013

April 11, 2013   by Insurance Brokers Association of Canada

The Insurance Brokers Association of Canada (IBAC) is pleased to announce that DAS has maintained its support of the Broker Identity Program at the Full Partner level.

The Program’s centre-piece is the BIP symbol known as the BIPPER. The symbol captures the value that insurance brokers bring their clients: choice, coverage, security and peace of mind. By investing in the program, DAS supports a campaign whose purpose is to raise awareness of the value of the insurance broker distribution network.

Barbara Haynes, CEO, DAS Canada commented “As one of Canada’s newest insurance companies, we were happy to partner with IBAC right out of the gate and are pleased to continue that relationship as we build the legal expense insurance market in Canada.

IBAC Chief Executive Officer Dan Danyluk added: “We are delighted that DAS is remaining a Full Partner. Our branding program continues to showcase that brokers offer the best advice to Canadians and DAS clearly understands this.”

Launched 24 years ago, the mission of the Broker Identity Program is to promote the value and professionalism of the insurance broker to consumers, insurers and governments. It is a branding campaign for over 35,000 insurance brokers.

Founded in 1921, the Insurance Brokers Association of Canada is a federation of 11 provincial and regional associations of property and casualty insurance brokers across Canada.

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