Canadian Underwriter

Economical and Petline hold National Cupcake Day fundraisers for local animal shelters

March 1, 2017   by Economical Insurance

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WATERLOO, ON, February 28, 2017 — Pet loving employees at a dozen Economical and Petline offices from Halifax to Vancouver baked and sold cupcakes, raising nearly $7,000 for local SPCAs and humane societies that provide safe spaces for animals in communities across the country.


At Economical’s Head Office in Waterloo, a KW Humane Society canine ambassador brought in her tail-wagging canine friend, Maya, who used her puppy-dog eyes to encourage folks to open their wallets and treat themselves to a cupcake.


“It was a fun way to celebrate and welcome Petline and its flagship brand, Petsecure, into the Economical family of companies,” said Tom Reikman, SVP and Chief Operating Officer at Economical Insurance. “For more than 25 years, Petsecure has provided Canadian pet owners with comprehensive coverage to meet the needs of their cherished dogs and cats. They are the leader of the rapidly growing pet health insurance market in Canada and are helping us become a one-stop shop for Canada’s insurance needs with a diversified product offering.”


“This is really exciting seeing the strength of the bond we have established with Economical,” said Rod Cunniam, DVP Petline. “They quickly jumped in to support the National Cupcake Day to raise money to support animal shelters, a cause that is so near and dear to us.”


The Canadian Federation of Humane Societies will receive a combined donation of $1,000 from Economical and Petline, supplementing the nearly $7,000 raised for local animal shelters at the 12 locations that held cupcake sales.


About Economical Insurance

Founded in 1871, Economical is one of Canada’s leading property and casualty insurers, with

$2.0 billion in premiums during 2016 and $5.4 billion in assets as at December 31, 2016. Based in Waterloo, this Canadian-owned and operated company services the insurance needs of more than one million customers across the country. Economical conducts business under the following brands: Economical Insurance, Economical, Western General, Economical Select, Perth Insurance, Sonnet, Petsecure, Economical Financial, and Family Insurance Solutions.




About Petsecure pet health insurance:

Petsecure is the flagship brand of Petline Insurance Company, Canada’s largest pet health insurance provider. Protecting more than one million pets since its inception in 2001, Petsecure offers comprehensive pet insurance coverage options to pet owners in Canada. Underwritten by Petline Insurance Company, a wholly-owned subsidiary of Economical Insurance, Petsecure and logo are registered trademarks of Petline Insurance Company. Petsecure is a member in good standing of the North American Pet Health Insurance Association (NAPHIA).



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For further information, contact:

Doug Maybee, Manager, Public and Media Relations, Economical Insurance

(T) 519.570.8249


Erin Hunter, Marketing and Communications Specialist, Petline Insurance Company

(T) 204-942-2999 ext. 7631

(C) 519-404-0989


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