Canadian Underwriter

Pembridge remains a Full Partner of the Broker Identity Program for 2014

March 20, 2014   by Insurance Brokers Association of Canada

The Insurance Brokers Association of Canada (IBAC) is pleased to announce that Pembridge has maintained its support of the Broker Identity Program at the Full Partner level.

The Program’s centre-piece is the BIP symbol known as the BIPPER. The symbol captures the value that insurance brokers bring their clients: choice, coverage, security and peace of mind. By investing in the program, Pembridge supports a campaign whose purpose is to raise awareness of the value of the insurance broker distribution network. 

“Pembridge is proud to once again support the Broker Identity Program.  It is important to support the broker channel and the value that brokers bring to the industry through their association with IBAC” states Bob Tisdale, President and C.O.O of Pembridge Insurance Company.

According to Dan Danyluk, IBAC’s Chief Executive Officer, “Consumers recognize that brokers protect their interests and offer them expert insurance advice. Pembridge’s investment contributes to consumer awareness and we are proud of their commitment.”

Launched 25 years ago, the mission of the Broker Identity Program is to promote the value and professionalism of the insurance broker to consumers, insurers and governments. It is a branding campaign for over 35,000 insurance brokers.


About Pembridge Insurance Company

Pembridge Insurance Company offers a comprehensive range of insurance products and exceptional customer service with the support of our dedicated, independent broker network.  Pembridge’s broad suite of products are designed to meet the specific needs of Canadians at competitive prices including; auto, home, condo, tenant and coverage for specialty products including ATV’s, motorcycles, snowmobiles and boats.

About IBAC

Founded in 1921, the Insurance Brokers Association of Canada is a federation of 11 provincial and regional associations of property and casualty insurance brokers across Canada.

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