Canadian Underwriter

Rogers Insurance Ltd. Acquires A-WIN Insurance

March 6, 2019   by Trufla Technology

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TORONTO, ON, MARCH 6, 2019 /insPRESS/ – Sherif Gemayel, President of Sharp Insurance and Bruce Rabik, COO of Rogers Insurance are pleased to announce that Rogers Insurance Ltd. has completed a transaction to acquire 100 percent of the shares of A-WIN Insurance Ltd. Together, Sharp Insurance and Rogers Insurance will use their respective areas of expertise to enhance the customer experience at A-WIN Insurance.

Rogers Insurance will use its expert knowledge and years of industry experience in commercial insurance to support A-WIN with all of its business lines. Sharp Insurance, specializing in personal insurance and innovation, will provide assistance with A-WIN’s home and auto insurance departments. Rogers Insurance will also be providing services for all backroom support, including IT, HR, and Accounting.

On the acquisition, Bruce Rabik said, “We’re very excited to add the business model of A-WIN, which includes A-WIN franchise holders, to our collective sales force. The highly motivated and independent franchise owners, armed with additional markets, insurance expertise, and all the strengths of both Rogers and Sharp, will add considerably to our distribution channel.”

Sherif Gemayel said, “We’re very much looking forward to leveraging Sharp’s innovative software and digital tools at A-WIN Insurance, which will streamline operations, offer omni-channel services to clients, and improve market strength with our insurer partners.”


About Rogers Insurance

Rogers Insurance Ltd. is based in Calgary, AB with nine offices across the country and over 400 employees. One of the largest independent brokerages in Canada, Rogers provides commercial, home and auto, life and benefits, and high net worth insurance services. Rogers is employee-owned and proud to be the most award-winning brokerage in Canada. Rogers is also a member of the Canadian Broker Network (CBN) and Intersure, giving it affiliated offices across Canada, the US, and Mexico.

About Sharp Insurance

Sharp Insurance is a technology driven, Alberta-based brokerage, earning awards and recognition for its innovative methods. Sharp provides services for personal lines insurance, including group home and auto as well as small business commercial insurance. Sharp continues to create tools that enhance the customer experience. The brokerage focuses on providing outstanding customer service at every level and is committed to being involved in the community through volunteer opportunities and fundraising initiatives through its Response-ability program.

About A-WIN Insurance

A-WIN insurance, a licensed insurance brokerage, was founded in 2001. A-WIN is currently operating with over 35 offices in Alberta, Saskatchewan, and British Columbia as well as providing online service to its customer base.  Prior to today’s announcement, A-WIN was a fully owned subsidiary of Aviva Canada Inc.


For inquiries, please contact:

Tanya Hage Coburn

Communications Manager

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