April 22, 2014 by Insurance Brokers Association of Canada
The Insurance Brokers Association of Canada (IBAC) is pleased to announce that The Commonwell Mutual Insurance Group (formerly Farmers’ Mutual) has maintained its support of the Broker Identity Program at the Full Partner level.
The Program’s centre-piece is the BIP symbol known as the BIPPER. The symbol captures the value that insurance brokers bring their clients: choice, coverage, security and peace of mind. By investing in the program, Farmers’ Mutual supports a campaign whose purpose is to raise awareness of the value of the insurance broker distribution network.
The Commonwell President & CEO Tim Shauf noted: “We are very pleased to continue our support of brokers as a stronger, combined entity. We believe independent brokers serve their clients and communities well – two areas that are consistent with our core purpose as a proud Canadian mutual insurer.”
IBAC Chief Executive Officer Dan Danyluk added: “We are delighted that Commonwell is remaining a Full Partner. The support of such a long term insurer is much appreciated.”
Launched 25 years ago, the mission of the Broker Identity Program is to promote the value and professionalism of the insurance broker to consumers, insurers and governments. It is a branding campaign for over 35,000 insurance brokers.
About The Commonwell Mutual Insurance Group:
Established January 1st, 2014, The Commonwell is a merger of three longstanding mutual insurance companies in central and eastern Ontario – Farmers’ Mutual Insurance Company (Lindsay) in Lindsay, Glengarry Mutual Insurance Company in Alexandria and Lanark Mutual Insurance Company in Perth. With over 350 years of combined experience, this new company operates on the same historical premise of the three legacy companies – maintaining a focus on local presence and service that builds strong long-term relationships for the benefit of the greater community.
Founded in 1921, the Insurance Brokers Association of Canada is a federation of 11 provincial and regional associations of property and casualty insurance brokers across Canada. These associations represent approximately 35,000 insurance brokers in virtually every community across the country. As a not for profit organization, IBAC is neither an insurance company nor does it sell insurance products or represent insurance companies.