Canadian Underwriter

Trufla Technology Announces New President

September 17, 2018   by Trufla Technology

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CALGARY, AB September 17, 2018 /insPRESS/ – Trufla Technology, a Calgary-based company providing digital solutions for insurance brokerages, today announced that Tom Reid has joined the company as President.

Reid comes to Trufla with more than twenty-five years of experience in technology and the insurance industry. In his most senior role as Executive Director, Digital Broker Strategy for Aviva Canada, Reid focused on the national digitization of the broker channel for that organization.

Sherif Gemayel, who had previously been acting as President and CEO, will now move into the CEO role, which will be focused on Trufla’s global expansion.

“This is an exciting time for Trufla,” says Gemayel. “Ever since we began building technology, we have been growing exponentially. Adding Tom to our leadership team is a significant milestone for us.”

“I think there’s tremendous potential with Trufla,” says Reid. “I’m looking forward to working with the world-class team that has already been assembled, and I’m confident Trufla will continue to lead the charge to digitize the broker channel.”

Trufla was founded in response to the dramatic changes in insurance with respect to technology, data, and consumer preferences.

“The word Trufla actually means ‘to disrupt’, and I think with Tom onboard, we’re on a path to do just that,” says Gemayel.


About Trufla Technology

Trufla Technology is first of its kind – a company offering a complete suite of digital solutions for the modern insurance brokerage. From SEO and web design, to lead management, branded customer service and API’s, Trufla provides a 360° digital strategy for brokerages and reimagines the way their customers interact with insurance. Trufla currently has offices in Canada, Egypt, and the Philippines.

For more information contact:

Ken Sedgewick
Vice President, Sales
Trufla Technology




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