Canadian Underwriter

Westmount Insurance Brokerage Brings Social Media to Montreal — 140 Conference Montreal: Exploring the State of Now

April 23, 2012   by Canadian Underwriter magazine

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Ogilvy & Ogilvy in Westmount is proud to announce sponsorship of the Montreal 140 Conference, to take place May 15th 2012. The 140 Conferences have taken place in New York City, Los Angeles, Chicago, Tel Aviv, and many other cities worldwide. Mila Araujo, Director of Personal Insurance at Ogilvy & Ogilvy is producing the event. This will be the first time the conference is offered in Montreal, providing a unique opportunity for Montrealer’s to participate in this formidable event. Social media has altered the way we are doing business; it has contributed to the emergence of a new era in business communication, and to the strengthening of corporate relationships in communities and among consumers.

The conference features over 30 spectacular speakers in a lineup that is hard to match. Among the speaker line up: Mitch Joel, local Montrealer, dubbed the “Rock Star of Digital Marketing” by Marketing Magazine who refers to him as “one of North America’s leading digital visionaries” will be opening the conference with his presentation. Mila met Mitch for the first time in Los Angeles, at Blogworld Expo.  Kathy (Kat) Mandelstein, Director Social Business, WW Marketing Programs, Web & Events, IBM Worldwide will present  “The Social Business”,  Stan Phelps,  Author, “What’s Your Purple Goldfish: How to Win Customers and Influence Word of Mouth”  as well as Deborah Weinstein, Co-founder,  Partner and President of  Strategic  Objectives,  the award winning Toronto PR Firm, known for their corporate social responsibility campaigns. The conference will also feature a special panel on Real Estate and a full day packed with high caliber speakers please see the full details at

Presentations that will touch all sectors addressing the areas of Branding, Marketing, Customer Service, Social Business Strategy, Social Media Measurement, Non-profit, Education, Leadership, Human Resources, Media, Blogging, Building Community, Communications, the Arts, Gamification to name a few.

As Director of Personal Insurance at Ogilvy & Ogilvy, Mila Araujo embarked on a journey to understand social media and how it could be used to benefit Ogilvy & Ogilvy’s clients two years ago. “We wanted to understand how we could increase accessibility to our clients, be more involved in social causes and integrate social into our business for optimum customer experience.”

As part of this effort, she attended conferences in several cities in the US. After realizing how much knowledge could be accumulated at just one conference vs. hours of researching and trying to learn online, she wanted to make the event accessible to Quebecers, and bring more people to Montreal. “Why should people have to travel to California or New York to attend a conference of this caliber? I want to bring it here”. Ogilvy’s commitment to the community and relationships made them a natural sponsor of the event. When asked, why the investment in social media? Mila commented: “People, companies, non-profits can accomplish so much when they start to understand the value in using social media. Social Media is not about online sales, it’s about community, relationships and building things together. This conference looks to provide a 360 experience to professionals looking to understand how to successfully use social media, by providing fast paced talks and networking opportunities covering successful strategies in Social Media across a range of industries and people.“

Ogilvy & Ogilvy has been in business for over 85 years, a third generation, family run business – built on relationships.

As the social landscape changes and consumers look to social media channels such as Facebook, Linked In, Twitter and other social sharing sites. It makes sense for businesses to not only understand where their consumers are, but how to get involved in the community and create opportunities for outreach, dialogue and better customer service. Unfortunately understanding social media is difficult, it takes hours of exploration and learning, many feel they just don’t have the time to invest. This conference provides an opportunity to gain understanding much faster and more effectively than if people have to do all the research by their selves. “We are proud to be a part of bringing this outstanding speaker line up via 140 conference Montreal to our clients and to our community” said Bruce Ogilvy, President of Ogilvy & Ogilvy Inc., “We have already had a great deal of interest from our clients, we love the opportunity to be involved.

Mila Araujo, Director of Personal Insurance for Ogilvy & Ogilvy is producing the event. In addition to Ogilvy & Ogilvy’s sponsorship, the event is also supported by Tourisme Montreal and Aviva Canada. The Conference is on May 15th at The Excentris Theatre on St-Laurent. Tickets are on sale at


 For More Information please contact Mila Araujo, Producer, #140conf Montreal / Director of Personal Insurance, Ogilvy & Ogilvy Inc.   514 787 8751 / 514 641 1297  Website:  Registration:

Mila Araujo is the Director of Personal Insurance for Ogilvy & Ogilvy Inc. in Westmount, Quebec — a third generation, family-owned financial services firm with offices in Toronto and Montreal.  Mila has a diverse background in management, public relations, non-profit, and events.  In her previous roles, Mila organized international conferences on health care, as well as programs to promote health for seniors and children in partnership with the Government of Canada.  In 2009, she worked with Modica Communications on the development of the Centre for Excellence in Corporate Social Responsibility, part of the Canadian government’s Corporate Social Responsibility strategy. Mila is a contributing author for the “12 Most Blog ( ) and The Social Customer: The world’s best thinkers on CRM and customer service ”   , she blogs about insurance for Ogilvy & Ogilvy on her blog “Winning at the Insurance Gamble” and Social Media on her Perspectives Blog, dedicated to discussing different angles on Social Media, service and leadership    Mila’s lived in Los Angeles, Paris, and Hawaii, and now calls Montreal home. Customer Service and Social Media are her focal points for 2012.  As part of this, she is currently organizing the “State of Now” (#140Conf) Montreal May 15th 2012.

What is the “State of Now” 140 Conference? The “State of NOW” / #140conf events provide a multi-channel platform for the worldwide community to: listen,
connect, share and engage with each other, while collectively exploring the effects of the emerging real-time internet on business. The schedule for the events is unique and fast-paced. It was Jeff Pulver, (the founder of 140 Conferences worldwide), intention to provide a platform for as many people as possible to share their thoughts and engage in conversation with the attending delegates.

Who Should Attend? Business Owners, Entrepreneurs, Sales Executives, Directors, Vice-Presidents, and Managers who want to improve their organization’s Social Media awareness and proficiency. The conference provides a unique opportunity for forward thinking business people and non-profits to gain insight into the possibilities of the social web in a condensed and informative day. Opportunity to network with others during the event provides great value to anyone participating!

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