28% of consumers willing to buy insurance online

A new study to be unveiled next week shows that more than one in four consumers is willing to buy insurance online. The study, by Toronto-based UBER Analyze delves into consumer’s online appetites.
The survey will provide, for the first time, rankings of the top 50 Canadian p&c websites. With 28% of consumers willing to buy online, the study addresses what factors would draw them into purchasing auto and home insurance on the web, and what might be turning them off.
The full report will be released April 2 at the TSX Conference Centre.