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60% of Winnipeggers familiar with Uber say it should be allowed to operate in the city: survey


August 17, 2015   by Canadian Underwriter


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Six in 10 people in Winnipeg familiar with Uber say that they support the idea of the ridesharing company being able to operate in the city, according to a Probe Research Inc. survey released on Saturday.

19% of respondents strongly support Uber in Winnipeg and 41% are moderately in favour. Photo: Probe Research Inc.

The online survey of 446 Winnipeg-based members of Probe Research’s online proprietary panel found that 78% of adults in Winnipeg reported that they know about Uber, a ride-sharing app that connects people seeking a ride with drivers willing to take them where they need to go. Awareness of the app is highest among men (86%) and those with higher levels of education (university/college grad, 81%) and household income (86% of those making $100K+ annually) were aware of the app.

Because an online panel is a non-probabilistic sample, no statistical margin of error can be ascribed. A probabilistic sample of 446 would have a margin of error +/- 4.6 percentage points, 19 times out of 20.

Of those who are familiar with Uber in Winnipeg, six in 10 say that they support the idea of Uber being allowed to operate in Winnipeg, including 19% who strongly support this and 41% who are moderately in favour), the study found. About one-quarter are opposed to allowing Uber to operate in Winnipeg (23%, including 12% strongly opposed and 11% who moderately oppose). Seventeen percent were unsure or did not respond. [click image below to enlarge]

About one-quarter are opposed to allowing Uber to operate in Winnipeg (23%, including 12% strongly opposed and 11% who moderately oppose)

Younger adults aged 18-34 were among those most likely to support the idea of having this ride-sharing app in Winnipeg (76% versus just 53% among those aged 55 years and over). Support for, and opposition to, Uber was relatively consistent among all other demographic sub-populations.

The introduction of Uber into the transportation marketplace has been controversial and a number of cities worldwide have banned the use of this service, Probe Research noted in a statement. In December, the government of Manitoba indicated that anyone who drives for Uber would require a taxicab license.


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