Aviva Canada appoints Leclerc Insurance and Financial Services as MGA in Quebec

Aviva Canada announced on Friday that its “long-standing partner in the Quebec market,” Leclerc Insurance and Financial Services, has been appointed Managing General Agent (MGA) in Quebec for its specialty personal lines business underwritten by Elite Insurance Company of Canada.

The appointment will take effect April 1, Aviva Canada said in a press release.

As of that date, Leclerc will be the official distributor of Aviva’s recreational insurance products, including motorcycles, snowmobiles, ATVs, mobile homes, as well as RVs and trailers. NautiMax will continue to manage Aviva’s watercraft program, which brokers will be able to access through their Leclerc contract, Aviva Canada said.

“I am delighted to announce this expanded partnership with Leclerc,” said Martin-Eric Tremblay, senior vice president of Aviva’s Quebec and Atlantic region, in the press release. “As we consolidate our business in this space, having a recognized leader in the recreational insurance market is a distinct advantage for Aviva and for our network of brokers.”

Lucie Frechette, president of Leclerc, added that the company is very happy to have been appointed MGA for Aviva’s recreational insurance products. “The addition of leisure vehicles and mobile homes to the Leclerc product offering for brokers is a natural fit for Leclerc, and we look forward to continue working with brokers to manage and grow their portfolios,” Frechette said.

Leclerc Insurance and Financial Services was founded in 1953 and, over 30 years ago, was the first to develop a specialized insurance program for recreational vehicles, the release noted. Today, Leclerc has over 60 employees and distributes its products to more than 600 brokers across Quebec.

Aviva Canada provides home, auto and business insurance to more than three million customers. The company is a wholly-owned subsidiary of United Kingdom-based Aviva plc and has more than 3,000 employees, 25 locations and approximately 1,500 independent broker partners.