Aviva Canada launches corporate social media strategy

Aviva Canada is launching a corporate social media strategy that includes a presence on Facebook, Twitter, LinkedIn and a blog.
The insurer’s Aviva Community Fund garnered 36,000 Facebook ‘likes’ and 3,600 Twitter followers since 2009, when the campaign was launched.
Aviva Canada will now also use social media to share information, including tips for property protection, safety advice, community investment, catastrophe/emergency contact info, career postings, product updates and customer interaction stories, a company release says.
“Social media is an increasingly important way for consumers to get information about things that matter to them personally,” said Debra Ambrose, senior vice president of marketing and sales with Aviva Canada.
“We want to lead by example and support our broker partners by providing helpful and timely information they can also share with their customers.”