January 19, 2017 by Canadian Underwriter
Aviva Canada Inc. announced Wednesday it is offering “team-branded” home and auto insurance directly to fans of Toronto’s Raptors and Maple Leafs teams.
In a partnership with Maple Leaf Sports and Entertainment, Aviva Agency Services Inc. will offer and administer home and auto insurance online. The insurance will be underwritten by S&Y Insurance Company, a subsidiary of Aviva Canada.
The offering is “direct and digital – with live chat assistance,” an Aviva spokesperson said Thursday.
The insurance will be “offered in the teams’ respective marketing territories,” Aviva Canada stated of the Maple Leafs and Raptors.
MLSE is not an insurance agent, Aviva noted.
The announcement comes about six months after Aviva Canada completed its acquisition of RBC General Insurance Company. With RBC, Aviva gains “certain home and auto insurance manufacturing capabilities including claims, underwriting and product development,” the companies stated Jan. 21, 2016, when they initially announced the deal.
In June, 2015 Aviva announced a relationship with Tennis Canada that includes naming rights to the tennis stadium on the west side of York University. The tennis stadium, formerly known as the Rexall Centre, is now known as the Aviva Centre.