Canadian Underwriter

Aviva marketing team-branded home, auto insurance to fans of Raptors, Maple Leafs

January 19, 2017   by Canadian Underwriter

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Aviva Canada Inc. announced Wednesday it is offering “team-branded” home and auto insurance directly to fans of Toronto’s Raptors and Maple Leafs teams.

Toronto Maple Leafs centre Auston Matthews (34) celebrates his goal with defenceman Jake Gardiner (51) and centre Zach Hyman (11) while playing against the Buffalo Sabres during second period NHL hockey action in Toronto on Tuesday, January 17, 2017. THE CANADIAN PRESS/Nathan Denette

In a partnership with Maple Leaf Sports and Entertainment, Aviva Agency Services Inc. will offer and administer home and auto insurance online. The insurance will be underwritten by S&Y Insurance Company, a subsidiary of Aviva Canada.

The offering is “direct and digital – with live chat assistance,” an Aviva spokesperson said Thursday.

The insurance will be “offered in the teams’ respective marketing territories,” Aviva Canada stated of the Maple Leafs and Raptors.

MLSE is not an insurance agent, Aviva noted.

The announcement comes about six months after Aviva Canada completed its acquisition of RBC General Insurance Company. With RBC, Aviva gains “certain home and auto insurance manufacturing capabilities including claims, underwriting and product development,” the companies stated Jan. 21, 2016, when they initially announced the deal.

In June, 2015 Aviva announced a relationship with Tennis Canada that includes naming rights to the tennis stadium on the west side of York University. The tennis stadium, formerly known as the Rexall Centre, is now known as the Aviva Centre.

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1 Comment » for Aviva marketing team-branded home, auto insurance to fans of Raptors, Maple Leafs
  1. James Grant says:

    Aviva continuing their efforts to marginalize their broker network. Amazing to watch in real time. How will brokers respond??

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