May 18, 2011 by Canadian Underwriter
Aviva Canada Inc. is continuing its investment at the full partner level of the Insurance Brokers Association of Canada (IBAC)’s Broker Identity Program.
The mission of the BIP, launched 23 years ago, is to promote the value and professionalism of the insurance broker to consumers, insurers and governments. It is a branding campaign for more than 34,000 insurance brokers.
“By investing in the program, Aviva Canada supports the campaign whose purpose is to raise awareness of the value of the insurance broker distribution network,” says an IBAC release.