Aviva teams up with ThinkFirst

Aviva Canada Inc. has announced a sponsorship of ThinkFirst Foundation of Canada and has launched a new campaign to prevent spinal cord and brain injuries in children.
ThinkFirst and Aviva Insurance Safety for Canadas Kids is the centrepiece of Avivas commitment to corporate social responsibility, Igal Mayer, Aviva Canadas president and CEO, said in a statement.
Beyond the financial aid, the sponsorship will provide opportunities for Aviva employees and brokers to volunteer at special events and with local chapters, whose founders include neurosurgeons, neuroscience nurses and other healthcare professionals, he added.
Having Aviva as the lead sponsor of this organization makes sense because, like Aviva, ThinkFirst is in the business of protection, Jim Russell, ThinkFirsts executive director, said in a statement.
We share the goal of protecting the future by preventing injury in Canadas children. This generous sponsorship will help strengthen existing local ThinkFirst chapters and assist in the creation of new ones, Russell added.
According to Mayer, Aviva adopted a signature charity to focus its giving and make a real impact in communities across Canada.
The partnership will connect Aviva and its employees with the concept of protection in the community at large and in the minds of the kids and parents who are ThinkFirsts focus, an Aviva statement says.