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CARSTAR seeks to reach $2 million fundraising milestone in ninth annual Soaps it Up for Cystic Fibrosis National Car Wash


June 1, 2012   by Canadian Underwriter


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CARSTAR locations across the country are gearing up to wash a lot of cars during the ninth annual Soaps It Up for Cystic Fibrosis National Car Wash Fundraiser on June 9, an event expected to propel CARSTAR locations across the country past the $2 million fundraising milestone for Cystic Fibrosis Canada (CFC).

Sam Mercanti, president and CEO of CARSTAR Collision & Glass Centres, extended his thanks to franchise partners, vendor sponsors, volunteers and Canadians who have supported the initiative over the past nine years

CARSTAR has been a supporter of CFC since learning that a granddaughter of a CARSTAR franchise partner had been diagnosed with cystic fibrosis, with Victoria Whitaker’s story inspiring the Soaps It Up campaign. Nine years later, Whitaker continues to live a positive and inspiring life in her home of Smithville, Ontario and has remained the inspiration behind the annual event.

To mark the fundraising milestone, “dirty car artist” Scott Wade will transform messy vehicles into art as part of a one-day exhibit in Toronto in advance of the national car wash, notes a statement from CARSTAR.

Working with the theme “objects of beauty,” Wade has created seven unique works of dirty car art inspired by iconic images ranging from landscapes to architecture and talent. Photos will be posted online at www.carstar.ca/soapsitup on June 7.

Franchise partners across the country will emulate Wade’s work by featuring their own dirty car art on at their local Soaps It Up car washes. Events are scheduled to take place in 55 cities across the country on June 9.

CFC and local charities will receive the money raised. For CFC, money will be “invested in life-saving CF research and care and help bring hope to 4,000 Canadians living with this devastating disease,” CFC president and CEO Maureen Adamson notes in the statement from CARSTAR.


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