Canadian Underwriter

Celine Dion sings praises for CARSTAR’s social media campaign

January 18, 2011   by Canadian Underwriter

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CARSTAR Collision Centre’s social media campaign to raise funds for the Canadian Cystic Fibrosis Foundation has caught the eye of Canadian songstress Celine Dion.
For every “like” CARSTAR Collision Centres receives on its Facebook page (, the company will donate $1 to the Canadian Cystic Fibrosis Foundation. If the page receives 10,000 “likes,” president and CEO Sam Mercanti will donate an additional $5,000. To date, the company has collected more than 8,000 likes, catching the attention of Celine Dion.
An official blog post on Dion’s Web site encourages fans to “like” the CARSTAR page.
 “Celine is one of the biggest supporters of the Canadian Cystic Fibrosis Foundation,” said Lisa Mercanti-Ladd, assistant vice president of marketing and client services at CARSTAR.
“We are thrilled and honoured that she is assisting us in our campaign. With her help, and the help of all of those who have been affected by cystic fibrosis, we know we can reach our goal.”

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