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Compu-Quote introduces new product to help brokers make most of online leads


October 19, 2011   by Canadian Underwriter


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Compu-Quote’s (CQ) is introducing Sales Focused Broker (SFB), a new product designed to help brokers make the most of online leads.
SFB is intended to help brokers follow-up on leads from popular social networking sites, such as Facebook, LinkedIn and Twitter, as well as their own brokerage Web sites.
SFB works as follows:
InsuranceHotline.com, which is fully integrated with CQ rating systems, is used to drive leads to a broker’s Web site.
In Ontario, Independent Broker Resources Inc. (IBRI)’s consumer targeting Web site helps prospects locate brokers and get quotes. Brokers employ iClarify to validate information received from prospects and to improve the quality of insurance to value estimates.
Using Individually Rated Commercial Automobiles (IRCA), the Web-based module embedded in CQ’s AutoRater product, brokers have full underwriting and simultaneous comparative quoting for multiple insurer rate plans.
Finally, with the CQ ezLeads Plus, brokers track their leads in real-time.


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