Desjardins changes names of services distribution networks

Desjardins Financial Security is changing the name of the entities of its financial products and services distribution networks in Canada.
The 20 LFS Laurentian Financial Services centres that distribute insurance and savings products through nearly 450 representatives will be doing business under the name “Desjardins Financial Security Independent Network.”
In addition, Optifund Investments Inc., the mutual fund dealer of Desjardins Financial Security, and the recently acquired Performa network will operate under the banner “Desjardins Financial Security Investments Inc.”
Denis Berthiaume is the senior vice-president of individual insurance at Desjardins Financial Security and president of Desjardins Financial Security Investments Inc. He said of the name changes: “The new names will help strengthen the reputation of the Desjardins brand and will allow the company to consolidate its position as one of the major providers of financial products in Canada.”
Associates of Desjardins Financial Security Independent Network will continue to have access to the products of more than 15 Canadian insurance manufacturers, including Desjardins Financial Security. Also, mutual funds representatives licensed with Desjardins Financial Security Investments Inc. will have access to more than 80 mutual fund organizations.
These changes have been submitted for approval by the appropriate regulatory authorities.