Grain Insurance is now Wynward Insurance Group

Grain Insurance has a new name and a new brand: Wynward Insurance Group. The company unveiled the new name and its new logo on May 2, reflecting its evolution into a highly differentiated, customer-focused company.

The updated brand is the result of an intensive design and creative process and will appear across all customer experience platforms as well as all advertising and social media. The new identity will be rolled out in a national advertising campaign, including customer events across the country and on the newly transformed wynward.com.

“We’re launching Wynward’s new brand today which more closely aligns with our business plan, our products and services, our dynamic team, our broker partners and our commitment to our customers across the country,” Darryl Levy, Wynward Insurance Group president & CEO, said. “The timing is perfect as we grow and extend our new national platform. We are an evolving company with the momentum of a great new brand behind us.”

Wynward Insurance Group’s newly crafted brand identity was inspired, in part, by the company’s 92-year history. The new brand identity is a modern and dynamic design, better positioning the organization for profitable growth and customer service in the 21st century. The new design and name is also intended to provide a way for the company to be more efficient in its branding process.

Wynward Insurance Group, whose head office is in Winnipeg, is a national Property & Casualty insurer. The company — with offices across the country — insures more than $19 billion in property.