September 26, 2004 by Canadian Underwriter
The Insurance Brokers Association of Canada (IBAC) is preparing to support the “next generation” of brokers through technology, education and marketing initiatives, says new president Keith Wilson.
Wilson took over the captain’s seat to lead “the voyages of the brokership IBAC” at the association’s agm on Saturday. He say the “next generation” theme highlights IBAC’s work on the Centre for Study of Insurance Operations (CSIO) insurer-broker Internet portal, as well as other initiatives “to position the broker as the most educated, recognized and efficient method of distribution in the world”.
The CSIO portal promises to bring brokers into the 21st century of cyberspace. “We have to have the resolve to make the CSIO portal an environment every broker can take advantage of.”
The agm was also a chance to launch the new television commercials created around the “blanket” theme – immediate past president and chair Ken Orr introduced the ads, which are meant to tug emotional heartstrings and play off the security offered by brokers.
Orr says in the highly tumultuous insurance environment, where public confidence is low and governments have put insurance “under the microscope”, “the broker has been the one constant” for consumers.