ICBC declares October “Zero Crash Month”

The Insurance Corporation of British Columbia (ICBC), along with the provincial government and local police, have designated October as “Zero Crash Month,” in order to raise awareness of the impact crashes have on people, families and communities, and as a challenge to make a difference.
The ICBC reports that it is predicted that this October 22,000 car crashes will occur in BC, resulting in almost 6,000 injuries, a fact inciting the conception of the awareness initiative.
“Every year, close to 80,000 people are injured in car crashes and more than 400 people die,” Solicitor General John Les says. “Everyone who drives, cycles or even walks can make a commitment to help reduce crashes, and make October a Zero Crash Month.”
Through the initiative, individuals who have no crashes, or traffic tickets, in October are eligible to win prizes.
|The ICBC says individual drivers can win a “brand-new, fully-loaded 2007 GM Pontiac Torrent with a five-star safety rating, along with other prizes.”
As further incentive, communities can win road safety grants totaling (CD)$93,000 by registering as official participants and showing the greatest reduction in crashes in October.
In addition, the ICBC says corporations are being challenged to sign up employees and compete for prizes and employee recognition rewards.