Canadian Underwriter
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Industrial Alliance acquires creditor insurance and replacement warranty distributors


February 15, 2011   by Canadian Underwriter


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Industrial Alliance Insurance and Financial Services Inc. has signed an agreement to acquire through its affiliated companies the operations of Protection V.A.G. Inc., Communications & Références Multi Assurance Direct inc. (MAD) and Produits récréatifs Accès Inc. (Accès).
VAG, Accès and MAD collectively distribute creditor insurance and replacement warranty products through a network of new and used car dealers in Quebec.
“This acquisition is in line with the company’s strategy to become a full-service provider of after-sales products to car dealers,” Alliance announced in a press release.
Industrial Alliance Insurance and Financial Services Inc. is primarily a life and health insurance company that offers auto and home insurance, mortgage loans and other financial products and services.


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