Canadian Underwriter

ING Western Union merged into ING Insurance

July 3, 2003   by Canadian Underwriter

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ING Canada is merging its property and casualty operations under one brand. ING Western Union will merge with ING Insurance Co. of Canada to play into ING’s desire to brand itself as a financial services giant.
“As ING is expanding its product offering in Canada to include more financial products, it becomes important that consumers across the country easily recognize the ING name and what it stands for,” says Claude Dussault, president and CEO of ING Canada.
The company actually began merging its insurance companies under one banner last year.
ING’s western presence will be headed up by Jetse de Vries, western region president. “By merging our operating companies and offering our network of independent brokers the benefits of a powerful brand, we are strengthening their ability to develop their market presence,” he says.

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