Insurance Institute launches national ad campaign

The Insurance Institute has launched a new national consumer print campaign to promote Chartered Insurance Professionals (CIP), which will first appear in “Canadian Business” magazine on October 8, 2006.
The Institute says the new campaign also recognizes the importance of property and auto insurance by staging a concerted effort in “CAA Magazine,” “Cottage Life,” “Reader’s Digest,” “Style at Home” and “Les Idees De Ma Maison.”
The campaign, which was developed by Canadian advertising and design agency Spyder Works, Inc., showcases different types of property and casualty insurance that CIP’s can assist consumer clients with such as home, auto and business.
“There are a lot of people out there who don’t know that there are qualified insurance professionals called Chartered Insurance Professionals who have the education and experience to help them make informed decisions about their insurance portfolios,” Carey-Ann Greenham, director of business development, Insurance Institute, says.
The ad campaign recognizes that most consumers are confused or frustrated by the business of insurance and, when buying insurance, they may not be sure which way to turn or move when it comes to their insurance needs, according to the Institute.
“The new CIP designation ads featuring high impact visuals designed to draw the reader in, will raise awareness of this leading designation with consumers,” Greenham says.
The Institute explains “the ads point out that CIPs are experts who have completed years of rigorous study to become qualified.”
“As such, consumers should look for the professional standard, an insurance professional with the CIP designation to help them get the right insurance to fit their needs.”