March 7, 2013 by Canadian Underwriter
The Insurance Brokers Association of Canada (IBAC) has announced that Intact Insurance has maintained its support of the Broker Identity Program (BIP) at the Full Partner level, IBAC’s branding program aimed at conveying the value of the broker channel.
The program aims to market the alue that insurance brokers bring their clients including choice, coverage, security and peace of mind.
“As the largest broker-based insurance company in Canada, all of us at Intact Insurance have a deep appreciation and a high regard for the professional, valued and trusted advice that brokers provide to consumers,” noted Jean-François Blais, president of Intact Insurance. “Our commitment to helping brokers succeed is stronger than ever and we are pleased to continue our support to the Broker Identity Program.”
“The main objective of the Broker Identity Program is to promote to the politicians a brand that represents the value our profession brings to the consumer,” added Dan Danyluk, IBAC’s CEO. “Brokers are grateful of the support and vote of confidence they receive from Intact.”