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Organizational changes at Crawford & Company (Canada) Inc.


January 21, 2009   by Canadian Underwriter


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Crawford & Company (Canada) Inc. has made organizational changes within its senior management that are intended to enhance the company’s strategic growth initiative and customer focus.
Pat Van Bakel has been promoted to senior vice president of claims operations. He will focus on uniting all of Crawford’s National Claims Services’ branches under one umbrella. In addition, he will work with regional teams to enhance both service and work product.
Gary Gardner has been promoted to the position of senior vice president of sales and marketing. He will assume a global sales position, working with other sales teams to leverage cross-border and overseas opportunities. In addition, he will focus on key account management strategy and continue to enhance sales and marketing initiatives.
Jaqueline Roy has been named vice president of administration. She will assume responsibility for Crawford’s internal service lines, such as Human Resources, Training, Project Management, and Compliance, Quality and Best Practices.
Heather Matthews has been promoted to the position of vice president of Healthcare Management Services. She will continue to develop Healthcare’s strategies and business portfolio.
Sheri Martinello, assistant vice president of Risk Management Services (RMS), will now lead Crawford’s Risk Management Services division across Canada, in addition to being the prime contact in Canada for the Global Markets division.
Jennifer Virley has been promoted to the position of assistant vice president of project management. She will lead a reorganization and restructuring of the project management office to align it with global project management and strategy teams.
Ken Lloyd will assume additional duties as assistant vice president of compliance, quality and best practices.
Mike Tolan has accepted additional responsibilities as director of quality and professional standards. He will be responsible for audits, professional standards reviews (PSR) and quality.


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