Canadian Underwriter

Petsecure launches new pet health insurance product with Toronto Humane Society

October 17, 2016   by Canadian Underwriter

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Pet health insurance insurance company Petsecure announced on Monday that it is partnering with the Toronto Humane Society to offer a new pet health insurance product for consumers in the Greater Toronto Area.

Handshake Between Dog and Hand“Supporters of the Toronto Humane Society” are now able to purchase Toronto Humane Society Pet Health Insurance online at and by phone at 1-844-947-7387, Petsecure said in a press release. The product line includes coverage for dental, alternative and preventive treatments, and behavioral therapy as well as accident and illness protection. Pet owners have the option to choose from four different levels of coverage to best suit their needs, Petsecure reported.

“We are excited to have this new opportunity to partner with Dr. Jacques Messier and his team at the Toronto Humane Society,” said Rod Cunniam, president and chief operating officer of Petsecure, in the release. “The two organizations enjoy a great relationship built on mutual respect and shared learning – our goals are very compatible, and this collaboration represents the next logical step.”

Dr. Messier, chief executive officer of the Toronto Humane Society said that it is an exciting time for the organization. “We were looking for a trusted partner to help us create a product that was right for our customers, and we have found that partner in Petsecure,” he said. “We are thrilled to be able to offer a great product that will allow for the best possible care for pets.”

Protecting more than one million pets since its inception in 2001, Petsecure is Canada’s oldest and largest pet health insurance provider. It is the core brand and a wholly-owned subsidiary of Western Financial Group and underwritten by Western Financial Insurance Company (WFIC).

On May 18, Economical Mutual Insurance Company announced its intention to acquire Desjardins Group’s pet insurance business, WFIC, and its flagship brand Petsecure. WFIC had net written premiums in 2015 exceeding $50 million, Petsecure reported in May.

The transaction was expected to close in the third quarter of 2016.

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1 Comment » for Petsecure launches new pet health insurance product with Toronto Humane Society
  1. Gord says:

    Nice idea but the product has drawn much media attention based on extremely narrow coverage and very poor claims experience for the consumer. Legal experts have not been kind when describing the coverage offered by Pet Secure. The company seems to struggle or ignore the fact that media scrutiny and upset customers plays a big part in the success of an insurance product. One nationally exposed story of an iffy claim denial can undo millions spent on marketing in a heart beat.

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