How Quebec’s largest insurance brokerage just got larger

Quebec’s largest insurance brokerage, Lussier Dale Parizeau, just got larger with the acquisition of Trinome Conseils.

Trinome Conseils assists companies, associations and groups at the provincial and national levels with group insurance, pension plans, occupational health and safety, human resources and pay equity.

Terms of the deal were not disclosed. With the acquisition, Lussier Dale Parizeau will have close to 800 employees located in 28 branch offices, serving more than 155,000 clients.

Lussier Dale Parizeau offers an extensive portfolio of insurance solutions and financial services, including home, car, business, life and health, and group insurance. Owned by the Lussier family, the brokerage was 187th in the annual ranking of Quebec companies by Les Affaires before the transaction. Its head office is located in Sorel-Tracy.

Lussier Dale Parizeau framed the deal as a way to offer an even wider range of products and services to its clients.

“This new acquisition confirms our resolve to innovate and protect the assets of thousands of individuals, businesses, groups and associations in Quebec by uniting two companies that share the same values of excellence, diligence, transparency and integrity,” André Lussier, Lussier Dale Parizeau board chairman, said in a statement.

For Trinome Conseils, based in Quebec City, the deal provides an opportunity to scale its service offerings.

“Two priorities arise from this transaction,” said Pascal Beaulieu, René Roy, and Isabelle Simoneau, partners in Trinome Conseils. “First, to offer a wider range of diversified services to our clients by giving them access to Lussier Dale Parizeau’s global offering. And secondly, to strengthen our teams so as to continue to provide the quality that our clients expect from us in the future.”