RSA Canada appoints Tony Hayes vice president of sales and marketing

Property and casualty insurer RSA Canada has appointed Tony Hayes as its new vice president of sales and marketing, effective immediately.

He was previously responsible for the national sales strategy for the insurer’s personal and commercial insurance portfolios.

In his new role, Hayes will be responsible for leading RSA’s sales, distribution and broker development strategies throughout Canada, across all lines of the company’s business, including personal, commercial, and large and specialty lines, according to an RSA statement.

His main priorities will include helping maintain RSA’s growth and profitability, as well as its broker and customer propositions, the statement said. That will include helping with the transition for Quebec brokers following RSA’s recently completed acquisition of L’Union Canadienne, the company noted.

Hayes has worked with RSA since 2006, when he began as a regional vice president for British Columbia and led that region through the acquisition of CNS.  He has worked within the industry in personal and commercial underwriting and claims.

Hayes will relocate to the company’s head office in Toronto from Vancouver.