Canadian Underwriter
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St. Paul Travelers loses the “St. Paul”


June 9, 2006   by Canadian Underwriter


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St. Paul Travelers Cos. is removing the “St. Paul” out of its Company name as part of a multimillion-dollar advertising and marketing campaign that will streamline its personal and commercial insurance products under one brand.
In one of its first steps in the new campaign, the insurer removed “St. Paul” from all marketing material related to its consumer auto and home insurance. This aspect of the brand will be removed within the next week from the Company’s commercial insurance lines in both the U.S. and Canada.
The Company reported to the St. Paul Pioneer Press that it plans to maintain the corporate name, logo and “St. Paul Travelers” sign, which is brandished above its metropolitan headquarters.


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