TD Meloche Monnex recognized for direct marketing

The TD Meloche Monnex Group’s direct marketing campaigns scooped up more than 10 awards at three events honouring best creative and outstanding results.
The direct marketing team’s efforts were first recognized at the ECHO Awards, held in San Francisco, where the Lucky Day campaign for the TD Insurance Home and Auto brand won a silver award. This is the fourth year that TD Meloche Monnex Group campaigns received ECHO Awards, which recognize excellence in strategy, creativity and results.
At the Gala Flche d’or, Quebec’s Relationship Marketing Association awarded eight prizes to the direct marketing team’s efforts. The awards included the campaign of the year award for TD Insurance’s Viva Espana.
Finally, the Canadian Marketing Association also recognized the direct marketing team with a gold and a silver prize as well as two Merit awards.
Pierre Melanon, senior vice president of marketing, congratulated the repeat performance of his team. “The exceptional 2006 harvest is a tribute to the tremendous quality of our campaigns but, more important than that, is the year-after-year success we enjoy – a constant, high level performance for the benefit of our clients.”