The Co-operators plans expansion in Quebec

The Co-operators is preparing for significant expansion in the province of Quebec.
Today, the co-operative financial services organization announced the appointment of Martin-Eric Tremblay as senior vice-president of Co-operators Group Ltd. and president, Quebec Operations, the company announced in a press release. He will be responsible for developing and implementing a Quebec growth strategy for the group of companies that will include increased sales through the broker network, the introduction of Co-operators insurance agents, and new product and service offerings in the province.
The Co-operators group of companies is currently known in Quebec through its subsidiary companies, L’UNION CANADIENNE, The Sovereign General and COSECO, which offer home, auto, commercial and group insurance.
In the coming weeks, The Co-operators will also begin offering travel insurance in Quebec through its subsidiary TIC Travel Insurance Coordinators, and will subsequently resume sales of life & health insurance, the company announced.
In his newly created role, Tremblay is expected to coordinate the Quebec orientations of all subsidiaries in the group of companies. The company says he will lead the development and implementation of a Quebec growth strategy that will result in increased sales both through Quebec’s broker network and direct distribution.
Tremblay says over the next several years, we will take a steady and deliberate approach to increase sales through our broker partners and other distribution channels. Our organization is eager to take the next step toward realizing our vision of being where Canadians are, with the financial products and services they need, when they need them, however they wish to buy them – particularly when it comes to serving Quebecers.”