The Dominion becomes title sponsor of TSN’s annual curling skins event

TSN has announced a new multi-year curling partnership with The Dominion that will see the insurance company become the title sponsor of TSN’s annual curling skins event.
Beginning January 2013, The Dominion All-Star Curling Skins Game features the top men’s curlers in Canada as voted by the fans and competing for $100,000 in prize money live on TSN.
George Cooke, CEO and president of The Dominion, and Stewart Johnston, president of TSN, announced the partnership during the fourth end of the 2012 TSN Curling Skins Game final at Casino Rama featuring Kevin Koe taking on Jeff Stoughton.
“We at The Dominion are excited to be the title sponsor of The Dominion All-Star Curling Skins Game. This event will raise the profile of curling in Canada, pushing it upward in the hierarchy of sport – parallel to that of hockey, baseball or basketball which all have All-Star game events,” said Cooke.
“Enabling curlers and curling teams to take part in the team selection furthers The Dominion’s commitment to the growth of grassroots curling in Canada. We are proud to partner with TSN, a broadcast leader and a true friend to the sport of curling – as is The Dominion.”