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Wawanesa to discontinue direct channel, sell exclusively through brokers in Quebec


August 1, 2018   by Jason Contant


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Wawanesa Mutual Insurance Company announced Wednesday that that it will sell its insurance products exclusively through independent Quebec insurance brokers, discontinuing direct sales to customers in the province.

With this move, Wawanesa will be selling solely through brokers in all of its markets across Canada.

The closing date of the transaction is targeted for Oct. 1. Effective that date, Wawanesa will discontinue direct sales of its residential and auto insurance and will instead distribute exclusively through 11 independently owned and operated insurance brokers located in communities across Quebec. At the same time, Wawanesa will introduce their commercial insurance products to the Quebec market through their new broker partners, the mutual insurer said in a press release Wednesday.

The 11 independent brokers include: AMR Assurances Multi-Risques, Assurancia Venne et Fille, Assurancia Gatineau, Bilodeau Couture Assurances, Bouchard & Associés Solutions d’assurances, Fort Assurances & Avantages Sociaux, Gaudreau Assurances, Gosselin Courtiers d’Assurances, Groupe LCD Assurances, Le Groupe LePelco and Assurances 3G.

A number of Wawanesa’s service offices will be converted to brokerage locations as part of the transition, the mutual insurer reported.

Wawanesa said that the transition will be “seamless” for current policyholders, with no changes to current policyholder’s insurance policies or coverage. Claims, underwriting and administrative activities will continue at the Quebec regional office in Montreal. The companies will communicate directly with current Wawanesa customers regarding the transition in their servicing.

With the transition in Quebec, Wawanesa said that it is the largest property and casualty insurance provider solely dedicated to distribution through local insurance brokers. Wawanesa products are available exclusively through insurance brokers in all of the company’s Canadian markets.

Wawanesa began operations in Quebec in 1931. To date, the company has written over two million insurance policies in Quebec and supports more than 45 Quebec charities and community organizations each year.


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3 Comments » for Wawanesa to discontinue direct channel, sell exclusively through brokers in Quebec
  1. Vikas says:

    It is a great news, “Wawanesa to discontinue direct channel, sell exclusively through brokers in Quebec”. In my opinion same move for Ontario and other provinces too. Other Insurer companies will learn and follow the same instead of going direct use of brokers channels. This will not only brings more business and reductions in operations, maintance and top of it retention rate is much higher it insurer use the broker’s network . Direct selling is costly in terms of monitoring of compliance, advertisement & marketing and other related issues. It is better cost advantageous to use brokerages’ network.

  2. Jean-Pierre Isoré says:

    I have been a Wawanesa for over a decade and I am extremely disgruntled at that news… With two car policies, 1 motorbike policy and a home policy I have always dealt directly with my agent at the Wawanesa office in St-Jean-sur-Richelieu. She is competent, available, knows my business and does not deserve to be kicked out. SHE is the reason I deal with Wawanesa and I dont want to deal with an independent agent, that is a grocery salesman that sells this or that. I want to keep my Wawanesa agent… for this move. I encourage all customers to write their discontent with this decision.

  3. PissedOffInMontreal says:

    I just received my new insurance policy for 2019 in the mail. There’s nearly a 20% increase over last year’s policy! Such an outrage! Wawanesa should be ashamed of themselves!

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