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Western acquires Toronto brokerage, deepens expansion into Ontario


August 1, 2018   by David Gambrill


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Western Financial Group Inc. continues to expand in Ontario, acquiring Toronto-based DMW Insurance Ltd.

“As the largest insurance broker in western Canada, we recognize the importance of being able to bring our expertise and care for customers into Ontario, the largest insurance market in Canada,” says Kenny Nicholls, Western’s president and CEO. “We welcome DMW Insurance Ltd. founder David Waserman and his team of insurance experts to the Western family. This move is both a positive step forward and a continuation of our growth strategy.”

Founded in 1993, DMW Insurance Ltd. is a full-service brokerage providing home, car, life, commercial and motorcycle insurance solutions primarily across Toronto, Etobicoke, North York, Richmond Hill and Scarborough. The brokerage touts its capacity to generate online leads in today’s digital landscape.

Headquartered in High River, Alta., Western Financial provides personal and business insurance services through 179 locations, its affiliates and a variety of connected channels, with a team of approximately 1,800 people. Western is a subsidiary of Trimont Financial Ltd., a subsidiary of The Wawanesa Mutual Insurance Company.

This is Western’s second acquisition of an Ontario brokerage over the past two months. In June, it acquired Axion Insurance Services Inc., a move that added Axion’s 10 Ontario-based locations and approximately 60 insurance experts to Western’s existing network of insurance brokerages across Canada.