Canadian Underwriter

Western Financial Group acquires three Western Canadian independent brokerages

June 3, 2011   by Canadian Underwriter

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Western Financial Group has acquired three independent brokerages based in Western Canada – Keenleyside Insurance Services in Terrace, B.C., Berwyn Insurance in Berwyn, Alberta and Bell & Cross Insurance Agency Ltd. in Winnipeg, Manitoba.
The Winnipeg and Terrace agencies will be operated as Western Financial offices in these communities. The Berwyn business was transferred to Western’s office in nearby Grimshaw.
Keenleyside Insurance is an authorized broker for Optimum West Insurance Company, The Co-Operators, ICBC Autoplan, Peace Hills Insurance, The Sovereign General Insurance Company and Western Underwriting Managers (WUM) Ltd. Its books of business include home, marine, vehicle, commercial and travel insurance lines.
Bell & Cross Insurance was established as an independent brokerage in 1976. It offers service in home, auto and commercial lines of business.
Berwyn Insurance in Alberta appears on a Web site as being an 11-year-old business with estimated total sales of more than $340,000
“All three locations are a great addition to our network,” said Lana Wood, president of Western Financial Group (Network) Inc. “Their enthusiastic and customer-focused staff have strong insurance industry expertise in Winnipeg and Terrace, which is a great addition to our overall ability to service clients and businesses of all types. As well, acquiring Berwyn’s book of business only adds value to our Grimshaw location and our Northern Alberta presence.”
Western Financial Group provides insurance, financial and banking services in 97 communities. It serves more than 550,000 individuals and businesses in western Canada through its network locations, affiliated insurance brokers, Western Life Assurance Company, Bank West and Western Financial Insurance Company.

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